Welcome to the medical spa era. We now live in an age where the expectations of the consumer that seemed out of reach five years ago are now a reality. This is true in many aspects of our lives, but there are few industries where this has become more evident that in the field of skin care and anti-aging.
According to the 2002 US Census, more than $12 billion is spent each year on cosmetology services. As the baby boomer generation has begun to reach their fifties, the desire to fight the signs of aging has been elevated to an all time high. Consumers are eager for effective solutions to eliminate wrinkles, rejuvenate the skin and to maintain a youthful appearance. For many years the answer to these requests were either topical skin care treatments, such as lotions, potions, and peels, or surgery. Topical remedies typically only provide a minor amount of benefit, and surgical procedures may require anesthesia, extensive recovery time, and discomfort. Thanks to recent advances in technology, we now have a middle ground.
The missing void that we have needed for so very long in the skin care profession has been filled […]

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